Don’t Invite COVID, Public Health Campaign

The Maryland Department of Health’s Don’t Invite COVID campaign was developed in 2021 to raise awareness of the importance of testing at a time when Marylanders were going back to work, school, and engaging in events.

Recognizing that audiences were done with the doom and gloom of many public health campaigns at the time, Don’t Invite Covid featured fun imagery and positive messaging to engage Marylanders.

Digital ads, organic/paid social media ads, billboard ads, radio ads, and TV spots were leveraged to make sure the message was spread far and wide.

This project was completed in partnership with IMPACT Marketing and Public Relations, Marketing Doctor, and Renegade Communications