Laperaux Bistro

Renowned Chef Gregory G. Webb, needed a brand logo and identity package for his sit-down French restaurant, Laperaux Bistro.

The word “Laperaux” translates to “Wild Rabbit” in French. With that as the inspiration, a logo was created that depicted a hare, fondly named “Louie,” casually chewing on a piece of grass with ruffled fur and crooked ears paired with an inviting typeface. The bright color palette was selected complement the bistro’s classic interior design touches.

In addition, collateral such as menus, rubber stamps, labels, digital ads, rubber stamps, storefront awning design package, detailed exterior sign package, and website design was provided to facilitate the bistro’s opening day.